The Internet continues to have a profound impact on businesses across Europe, not only in the way they market and sell their products and services, but also in the very nature of those products and services. Digital is already an important economic sector for Europe, growing at seven times the rate of the rest of the economy. The importance of digital has been further highlighted by the inclusion of the Digital Single Market as one of the 10 priorities for the Jean-Claude Juncker’s European Commission, as announced to the European Parliament on 15 July 2014. The Digital Single Market envisaged for Europe is one where individuals and businesses can seamlessly access and undertake online activities with fair competition and a high level of data protection. The Digital Single Market also has the potential to create a much broader consumer base for Europe’s businesses, and to make cross-border selling easier and less costly.
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